Social Media Specialist

(Hybrid Work/Home Position) 

Responsibilities

• Content Creation:
• Develop and curate engaging content (text, images, videos) to align with the brand's voice and marketing goals
• Create and manage a content calendar for regular and timely posts

• Engagement:
• Monitor and respond to comments, messages, and mentions promptly to foster a community
• Engage with followers and influencers to increase brand awareness and loyalty

• Strategy Development:
• Collaborate with marketing teams to develop social media campaigns that support broader marketing strategies
• Identify emerging trends and innovations in social media to integrate into the brand’s strategy

• Brand Consistency:
• Ensure all social media content aligns with the brand’s identity and messaging guidelines
• Maintain consistency across platforms in tone, style, and branding

Job Requirements

• Experience: 
• 1-3 years of experience in social media management or digital marketing.
• Familiarity with social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok) and their best practices

• Technical Skills:
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social)
• Knowledge of content creation tools like Adobe Creative Suite, Canva, or similar
• Familiarity with SEO, keyword research, and Google Analytics

• Creativity: 
• Strong storytelling and content creation skills to produce engaging posts, graphics, and videos

• Communication Skills: 
• Excellent written and verbal communication for creating clear and engaging social media content